#digital-presence

#digital-presence

Drawing more customers to a restaurant takes more than good food-it takes top-notch marketing plan, creativity, and a strong connection with the community. People notice what stands out, from the moment they pass by your storefront to what they see online. The key to attracting more customers is blending visibility, experience, and convenience in ways that make your restaurant memorable.

Yet ECRs face a significant risk by solely relying on institutional platforms for their digital footprint: information portability. While university websites offer high visibility as trusted sources, most ECRs on short-term contracts lose web and email access as soon as their contracts expire. This often forces a hasty rebuild of their online presence precisely when they need to navigate critical career transitions.

Matteo Ferretti, CEO of PR firm Spynn, understands that most companies optimized for traditional search engines are becoming invisible to artificial intelligence.