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Marketing tech
fromThe Motley Fool
2 months ago

This AI Stock Could Be the Best Growth Story of the Decade | The Motley Fool

AppLovin's AI-powered Axon 2.0 is driving ad performance gains and expanding from mobile gaming into e-commerce, creating substantial runway for future growth.
E-Commerce
fromModern Retail
2 months ago

AppLovin rebrands its ad platform as Axon, launches ads manager on referral-only basis

AppLovin rebrands its ad platform as Axon and launches invite-only Axon Ads Manager to compete in e-commerce advertising using its Axon AI.
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#amazon
fromDigiday
2 weeks ago
E-Commerce

Amazon quietly blocks more of OpenAI's ChatGPT web crawlers from accessing its site

fromDigiday
2 weeks ago
E-Commerce

Amazon quietly blocks more of OpenAI's ChatGPT web crawlers from accessing its site

more#amazon
fromThe Drum
1 month ago

E-commerce advertising 'doesn't need to be disruptive' to work

That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"
E-Commerce
Marketing tech
fromExchangewire
3 months ago

Kevel Powers Haypp Group's Shift to Smoke-Free Products with Retail Media Technology - ExchangeWire.com

Haypp Group launched retail media on Kevel's Retail Media Cloud to power targeted, scalable display ads and expand sponsored listings across its e-commerce brands.
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