Marketing tech
fromModern Retail
1 day agoOpenAI makes it easier to run shopping ads in ChatGPT
Retailers can automate ChatGPT ad creation from product catalogs, generating sponsored ads without building campaigns product by product.
#e-commerce-advertising
#e-commerce-advertising
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#applovin #chatgpt-ads #ad-automation #adtech #amazon #ai-advertising #retail-marketing #product-feeds #openai
fromThe Drum
6 months agoE-commerce advertising 'doesn't need to be disruptive' to work
That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"
E-Commerce
Marketing tech
fromExchangewire
8 months agoKevel Powers Haypp Group's Shift to Smoke-Free Products with Retail Media Technology - ExchangeWire.com
Haypp Group launched retail media on Kevel's Retail Media Cloud to power targeted, scalable display ads and expand sponsored listings across its e-commerce brands.
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