Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn't luck, big budgets, or fancy marketing teams-it's strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email's massive potential for driving engagement and revenue.
ChatGPT is the most widely used AI tool among email marketers. It generates email copy, creates campaign ideas, and produces multiple content variations for A/B testing. Email marketers typically use ChatGPT for brainstorming newsletter topics, writing promotional emails, and creating automated email sequences. Copy.ai specializes in email marketing templates with over 90 pre-built email formats. The platform generates subject lines, email bodies, and call-to-action copy optimized for different industries and campaign types.