#experience-marketing

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fromSocial Media Explorer
6 days ago

How to Market the Alaskan Fishing Dream to Customers - Social Media Explorer

There is a specific look on a client's face when they pull a barn-door halibut over the rail of a boat. It's a mix of exhaustion, disbelief, and pure adrenaline-fueled joy. That moment is the product. For charter operators and tourism boards, the challenge isn't the quality of the product. The product-the rugged, untouched beauty of the north-speaks for itself. The challenge is convincing a family in Ohio or a retiree in Florida to commit the time, money, and travel required to get there.
Travel
Marketing tech
fromDigiday
6 months ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
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