"Pinterest is a uniquely visual platform, so our trend analysis goes beyond search queries," the report said. "We look at the complete picture-the colors, aesthetics and styles people are drawn to." The company tracked increases in searches from September 2024 to August 2025. By the numbers: Pinterest's trend predictions have been 88% accurate over the past six years, the company said. 67% of the 2026 trends are driven by Gen Z.