Within our digital marketing team, we operate like fans," McElroy shared (via ). "If we're trying to have a conversation with fans online, we need to be able to speak their language." Lionsgate works with "legacy agencies" to create a more "polished" voice on Facebook and Instagram. Meanwhile, TikTok users make content that is "native to the platform.
A24 and director Benny Safdie have launched The Smashing Machine 2000 Arcade Pop-Up in SoHo, a two-day event tied to the upcoming release of the new film The Smashing Machine, starring Dwayne The Rock Johnson as legendary fighter Mark Kerr. The pop-up runs Oct. 23 from 1 to 9 p.m. at 305 Canal Street, and fans must show their movie ticket for entry.
What's wrong with an A-list actress and new mum dressing sexily? During the promotional tour for Barbie, its lead actress Margot Robbie made red-carpet dressing into a genuine art form with looks that doffed their cap to the original Mattel doll. And seemingly, she's started as she means to go on. Promoting her latest film A Big Bold Beautiful Journey, the Australian actress has made a serious impact at premières with some striking outfits.