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#retail-media #omnichannel-measurement #data-driven-advertising #connected-tv #wasted-impressions
fromThe Drum
4 hours ago

Bridging the gap - solving retail media's fragmentation challenge

Retail media has rapidly evolved into a key marketing channel. It is reshaping how brands connect with customers using data and insight, and in doing so, it has built a market now worth over £1bn in the UK alone. This growth hasn't happened by accident as, put simply, retail media can do what other channels can't - notably closing the loop on in-store sales.
Marketing tech
fromAdExchanger
1 week ago

Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach | AdExchanger

Connected TV ensures more targeted advertising. But, while streaming, many viewers end up seeing the same ad multiple times. Since viewers split their time between linear and countless streaming platforms, marketers are left piecing together siloed partner reports and guessing which households were truly exposed to their campaigns. Without the right partners and solutions, even the most carefully planned campaigns can fall short.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

Platform and format fragmentation creates siloed stacks, causing slow planning, inconsistent brand messaging, wasted tech spend, poor measurement, and audience ad fatigue.
NYC music
fromtime.com
4 months ago

The Song of the Summer' Is Dead. Thank God for That

The notion of a unifying 'Song of the Summer' is fading due to a fragmented music culture influenced by social media.
Media industry
fromAdweek
5 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
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