In creator marketing, loose disclosures are finally catching up
The FTC guidelines for sponsored posts aim to ensure transparency and protect consumers from misleading advertising, reflecting the rise of creators in digital advertising.
Lana Del Rey and Brittany Mahomes Rebuked Over Skims Instagram Posts
As part of the NAD's probe, Skims asked Del Rey to "discontinue or modify the three posts," mentioning or tagging the brand, suggesting they were edited to include "#ad" and/or "#sponsored".