#gaming-marketing
#gaming-marketing

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Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games | AdExchanger

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically. "We're really on a quest to ensure that we're building a relationship of trust with the next generation," said Tara Loftis, global president of skin care at Galderma, which owns a portfolio of prescription and nonprescription skin care products.

Social media marketing

Marketing

fromExchangewire

3 months ago

Overwolf Launches The Leaderboard Insights Podcast

Overwolf Ads launched The Leaderboard Insights Podcast to teach marketers and agencies actionable strategies for authentic advertising within gaming.

Video games

fromKotaku

4 months ago

What It's Like To Go To A Big Video Game Reveal Event In 2025

EA's extravagant investment in Battlefield 6 illustrates the pressures and expectations in the current video game industry climate.

Marketing tech

fromThe Drum

7 months ago

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.

Marketing tech

fromExchangewire

8 months ago

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG launches targeted user acquisition services for Steam game advertisers, emphasizing effective marketing strategies.