Growth hacking
fromBusiness Insider
4 months agoKids these days are buying lots of spicy ramen and fancy water bottles
Generation Alpha has significant spending power and is heavily influenced by digital marketing and social trends.
#gen-alpha
#gen-alpha
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fromFortune
2 weeks agoGen Alpha may never have to write a resume: Over 75% of employers are now using personality and skills tests in hiring
By the time Gen Alpha enters the job market, traditional methods of applying will likely be replaced with personality tests as a more effective hiring tool.
US news
#social-media
Video games
fromThe Business of Fashion
5 months agoVideo Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha
Brands should focus on video games rather than social media to engage Gen Alpha effectively.
Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.
Video games
fromThe Business of Fashion
5 months agoVideo Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha
Brands should focus on video games rather than social media to engage Gen Alpha effectively.
Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.
fromFast Company
4 weeks agoGen Alpha slang baffles parents-and AI
"The findings highlight an urgent need for improved AI safety systems to better protect young users, especially given Gen Alpha's tendency to avoid seeking help due to perceived adult incomprehension of their digital world."
Digital life
fromFortune
4 weeks agoMelinda French Gates shares the no1 skill that Gen Alpha girls can learn in high school that'll determine if they become a CEO later in life
"The only correlation they can find of women in the C-suite, the CEO spot, is that they all played sport—or the majority played sport."
Women
fromwww.theguardian.com
1 month agoFrom Chimpanzini Bananini to Ballerina Cappuccina: how gen alpha went wild for Italian brain rot animals
Italian brain rot refers to a series of absurdist animal characters generated by AI, beloved by Gen Alpha and young Gen Z, portraying surreal humor.
Artificial intelligence
#consumer-behavior
Digital life
fromForbes
1 month agoGen Alpha: How Digital Natives Are Redefining Finance And Retail
Careful analysis of Gen Alpha's digital spending reveals significant trends for brands and financial institutions.
Engaging with young consumers early fosters brand loyalty and drives future commerce behavior.
fromNew York Post
2 months agoIs your kid is speaking Italian gibberish? Blame this Gen Alpha 'brainrot' meme
Philip Lindsay, a social media creator who calls himself a 'student translator,' described Italian Brainrot as 'blending AI-images and videos with made-up stories' in a recent video, showcasing the chaotic blend of absurdity in this trend.
Digital life
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