#gen-z-audiences

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#creator-marketing #influencer-partnerships #travel-advertising #streaming-and-gaming #earned-media-strategy
Marketing
fromDigiday
3 days ago

Inside Expedia's year-long partnership with mega creator IShowSpeed

Expedia partnered with IShowSpeed on a year-long creator deal featuring travel streams, interactive content, and dedicated social channels.
Media industry
fromDigiday
1 month ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
Film
fromHarvard Gazette
2 months ago

Who still goes to the movies? - Harvard Gazette

Despite declining theater attendance overall, dedicated moviegoers—particularly Gen Z—continue attending cinemas for blockbusters, special events, and anniversary screenings, driven by the ritualistic and communal experience that streaming cannot replicate.
fromVulture
6 months ago

The Hottest Show on TV Is 20 Years Old

It's only appropriate that Dancing With the Stars devoted an entire night to last week, because this year, the show's ratings and buzz are defying gravity in the most spectacular ways. At a time when double-digit declines are the norm for linear shows, ABC's variety-competition staple kicked off its 34th season in September by scoring its biggest premiere numbers since 2020 - and then proceeded to grow its viewership for five consecutive weeks,
Television
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