#earned-media-strategy

[ follow ]
#creator-economy #social-media-news #brand-marketing #gen-z-audiences #public-relations #brand-credibility
Media industry
fromDigiday
2 days ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
fromBenzinga
1 month ago

Credibility Over Coverage: How S99 PR Is Redefining Press Strategy For Tech Founders And Modern Brands

The tension in the boardroom is familiar. A founder scans their search results before an investor call and realizes the problem isn't visibility, it's credibility. Despite months of marketing spend, the company's public narrative feels fragmented, shallow, or worse, indistinguishable from competitors making similar claims. Down the hall, another company faces a different reality. Its leadership team enters meetings with third-party media coverage that clearly explains what they do, why it matters, and how they stand apart in a crowded market.
Media industry
[ Load more ]