#social-media-news

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#creator-economy #tiktok #earned-media-strategy #brand-marketing #gen-z-audiences #young-adults #media-trust
Media industry
fromDigiday
3 days ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
US news
fromBusiness Insider
2 months ago

TikTok dethrones YouTube and Instagram as the top social app for news among young people

TikTok is the leading social app for news among U.S. 18–29-year-olds, with 43% regularly getting news there in 2025.
Media industry
fromNieman Lab
3 months ago

Audiences will increasingly direct news coverage - for better and for worse

News consumption is fragmented into niche social-media channels where creators directly engage audiences, producing demand-driven coverage that shapes content, funding, and accountability.
Media industry
fromwww.mercurynews.com
4 months ago

Opinion: The way Gen Z consumes news has changed. Journalism needs to change with it

Traditional news struggles to engage younger audiences who prefer quick social media formats, reducing newspaper readership and limiting effective information dissemination.
US news
fromwww.socialmediatoday.com
5 months ago

New Report Finds Facebook and TikTok are Key News Sources

Many U.S. adults rely on social media—especially Facebook and YouTube, with rising TikTok and Instagram—for news, raising significant misinformation and AI-generated content concerns.
fromFast Company
10 months ago

Who is Aaron Parnas? He's the guy breaking news to Gen Z

Parnas is among the prominent figures on TikTok for political news, gaining millions of followers and connecting with younger audiences who trust social media for information.
Privacy professionals
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