Big brand changes can be dangerous. Think back to the early 2000s, when Tropicana famously did away with its existing packaging. The pack changed so much that consumers couldn't recognise it on the shelf; sales plummeted as a result, and a more familiar pack was quickly reinstated.
"Our members are custodians of the country's cultural, historic and natural heritage-cuts of this scale risk losing institutional knowledge and skills which are vital to that mission."
Network Rail's revised proposal for station redevelopment aims to minimize harm to heritage assets and preserve the established townscape, responding to previous objections.
The 50m swimming pool at Crystal Palace National Sports Centre will undergo significant upgrades, addressing years of deterioration and ensuring its historical importance endures.
The ongoing archaeological efforts are part of a larger initiative to enhance the Danevirke Archaeological Park, culminating in the opening of the new Danevirke Museum in 2026.
The Montpellier Architecture School's renovation embodies a model of responsible architecture, merging heritage preservation with eco-friendly adaptations, crucial in today's ecological transition.
