#hoka

#hoka

If you watch one second of Thursday Night Football (available exclusively on Amazon Prime) you will be made aware about this October Prime Day-style sale. It's annoying, but the deals are actually good. And they're already here, even though the official kickoff isn't until October 7. Of course, we've been on top of it. We've already rounded up the best early October Prime Day deals on Apple products, sneakers, colognes, end-of-summer steals, swiss army knives, Legos and Oura rings.

Hoka recorded $653 million in revenue for the first quarter of fiscal 2026, marking the largest quarter in its history and a 20% year-over-year growth.

HOKA continues to be the company's top growth engine, growing 34% year-over-year to over $500 million in sales. Updates on international expansion and innovation will be significant.

HOKA is delivering with the Ora Primo in its new "Overcast/Drizzle" colorway. The soft blue hues echo a chilled-out summer sky right before the rain hits.

Hoka's sale section offers discounts up to 40% on running shoes and activewear, making it a prime opportunity to snag quality gear without breaking the bank.