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fromNewsmax
1 week ago

Omnicom to Cut 4,000 Jobs After IPG Takeover

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion acquisition of rival Interpublic Group, The Financial Times reported Monday, citing an interview with company executives. Creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom's TBWA, according to the report. The company did not immediately respond to a Reuters request for comment.
Business
US politics
fromDigiday
4 months ago

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

Brand safety concerns have escalated into a politically charged issue affecting regulatory approval of major advertising mergers.
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fromMarTech
5 months ago

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

Omnicom cannot base its "advertising spend ... on the Media Publisher's political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside."
Marketing tech
Media industry
fromDigiday
7 months ago

'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

Jacki Kelley is pivotal in maintaining client trust during IPG's merger with Omnicom.
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