#listening-age

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Music
fromwww.npr.org
1 week ago

How old is your music taste? Spotify will tell you, though you may not like it

Spotify Wrapped assigns each listener a "listening age" based on listening history, often differing widely from actual age and prompting widespread social-media reactions.
Music
fromBusiness Insider
1 week ago

Spotify Wrapped is one of the best marketing strategies going. Good luck trying to replicate it.

Spotify Wrapped's new "listening age" feature is a viral, carefully engineered marketing tool that leverages year-long listening data and social sharing to dominate cultural conversation.
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