#live-sports-advertising

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Marketing tech
fromDigiday
1 day ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Soccer (FIFA)
fromDigiday
3 months ago

Despite saturated live sports calendar, Super Bowl remains north star for brands

Spring's major live sports events create huge ad opportunities, forcing brands to choose broad seasonal spending or focused investments like FIFA or the Super Bowl.
Apple
fromBenzinga
5 months ago

Apple Drops The MLS Paywall - And Its Streaming Strategy Suddenly Makes A Lot More Sense - Apple (NASDAQ:AAPL), Liberty Media (NASDAQ:FWONA)

Apple will stream all MLS games on Apple TV without the MLS Season Pass paywall, likely boosting subscribers and ad revenue as soccer interest rises.
Media industry
fromAdExchanger
8 months ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
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