#localisation

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fromSouth China Morning Post
1 day ago

New HKChat AI app wins over users in record time

The new intelligent dialogue application developed by HKChat OmniServe achieved a significant milestone within five days of its trial launch release on November 20. In that short time, HKChat claimed the top spot on the city's app store free app rankings, a success which underscores the strong demand in the local market for homegrown artificial intelligence (AI) services.
Artificial intelligence
Marketing
fromThe Drum
1 month ago

Apple shakes up its marketing to focus less on localisation of big brand ideas

Apple is shifting global campaign work in-house and directing TBWA\Media Arts Lab regional teams to prioritize bespoke digital, social, data and content creation.
fromExchangewire
1 month ago

LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision

LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
1 month ago

Why every global brand needs an international SEO consultant - London Business News | Londonlovesbusiness.com

An international SEO consultant begins by analysing how users in each target country search online. This includes understanding differences in keyword usage, localised content needs, and the platforms most used for information discovery. While Google dominates in most regions, there are exceptions such as Baidu in China or Yandex in Russia. Each search engine prioritises different signals - from content quality to link structure - requiring a tailored approach.
Marketing tech
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