Television
fromThe Verge
2 days agoTubi and TikTok are partnering to produce long form series
Tubi and TikTok launched the Creatorverse Incubator to help TikTok creators develop long-form scripted and unscripted series for the streaming platform.
Short posts get you noticed. Long-form content is where trust is built. People need to spend real time with you before they feel like they know you. Your social media hits might impress your ego, but they rarely impress your bank account. What if you could create content that does the heavy lifting so you don't have to sell? Build familiarity and leverage brand psychology to convert strangers into buyers with ChatGPT.
According to XCreators, the initiative is designed to encourage creators to produce high-quality, original content that sparks conversation, breaks news and shapes culture. The winning article must be original, a minimum of 1,000 words and will be primarily judged based on Verified Home Timeline impressions. The official announcement states that content that violates X's policies or is hateful, fraudulent, or manipulative will not be taken into consideration, and that only users in the United States are eligible.
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Open the YouTube app today, and a Short starts playing before you've even tapped anything. Your subscriptions and recommendations are pushed a layer deeper. This is the hostile takeover of your user experience. For most of its life, YouTube was a place you visited with a purpose. You searched for tutorials, watched creators you followed, or looked up something specific.