Marketing tech
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3 days ago6 under-the-radar martech tools to make your work day easier in 2026 | MarTech
Specialized single-solution martech tools can prevent costly data failures and improve marketing accuracy and compliance in 2026.
Over the past decade, marketers have invested in dozens of creative data solutions to measure attention, emotion, distinctiveness, brand recall, and more. Yet these data sources remain disconnected, with brands switching between dashboards to gather creative intelligence. This means valuable insights can't be scaled, merged, or operationalised fast enough for modern marketing.
Instead, interaction data - the digital breadcrumbs left behind by real users - has become a vital lens for understanding audience behavior. Consider how Netflix fine-tunes its recommendation interface. Every hover, pause, and scroll through a content row contributes to decisions about what shows to highlight or which thumbnails perform best. Similarly, Airbnb uses journey tracking to identify where users abandon booking flows, helping them streamline page layouts and increase conversion rates.
Advertisers working with one of LinkedIn's certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. Partners ingest this data and combine it with CRM outcomes and other channels to deliver attributed metrics, like pipeline impact and ROI.