#marketing-budgets

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Marketing
fromMarTech
2 days ago

IAB cuts ad forecast as tariffs take a bite out of spending | MarTech

Tariffs and broader economic headwinds are lowering U.S. digital ad growth forecasts and pushing marketers to favor flexibility and short-term performance.
Marketing
fromAdExchanger
1 month ago

Why Big Brand Price Increases Will Flatten Ad Budgets | AdExchanger

Rising input costs and tariffs force CPG brands to raise prices while flattening marketing spend, requiring more efficient advertising and reduced percent-of-sales budgets.
Marketing
fromThe Drum
2 months ago

IPA Bellwether Q2 2025: Ad spend bounces back, favoring 'short-term' channels

Marketing budgets are increasing, signaling a positive shift in confidence despite ongoing economic concerns.
fromClickUp
3 months ago

Top 10 Marketing Budget Software to Track Spend in 2025

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.
Marketing tech
Marketing tech
fromThe Drum
3 months ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are adapting to tighter budgets by changing their pricing and performance models.
There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.
Media industry
fromDigiday
4 months ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
Marketing tech
fromThe Drum
4 months ago

As CMO belts tighten, agencies are turning again to outcome-based pricing

CMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.
Marketing tech
fromMarTech
4 months ago

CMOs brace for cuts as marketing budgets stay flat | MarTech

CMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
Marketing tech
fromAdweek
4 months ago

Marketing Budgets Remain Constrained Amid Economic Uncertainty

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industry
fromExchangewire
5 months ago

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

Marketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
Marketing tech
fromDigiday
5 months ago

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media spending is declining slightly as brands become more selective.
Other marketing channels are seeing increased budget allocations compared to retail media.
Brands are cautious in their retail media investments amid rising costs.
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