#agency-strategies

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Media industry
fromDigiday
5 days ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
Media industry
fromDigiday
5 days ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
#influencer-marketing
fromDigiday
6 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

fromMarTech
2 weeks ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

fromDigiday
6 months ago
Artificial intelligence

Creator agencies have embraced AI, but is the tech changing marketers' minds?

fromMarTech
2 weeks ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Marketing tech
fromThe Drum
3 weeks ago

As CMO belts tighten, agencies are turning again to outcome-based pricing

CMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.
Marketing tech
fromDigiday
2 months ago

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.
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