#marketing-insights
#marketing-insights

Marketing tech

Advertising strategies are changing with AI and data analysis tools - SiliconANGLE

Marketing tech

Google Responds To Comprehensive Performance Max Report

Marketing tech

Why B2B marketers need black sheep thinking

1 day ago

E-Commerce

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.

fromSiliconANGLE

Marketing tech

Advertising strategies are changing with AI and data analysis tools - SiliconANGLE

Marketing tech

Google Responds To Comprehensive Performance Max Report

Marketing tech

Why B2B marketers need black sheep thinking

1 day ago

E-Commerce

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

more#advertising

2 days ago

New Google Trends API

The Google Trends API will provide Researchers, Journalists, and Developers with insights into Search behaviors and patterns, aiding their analyses and decision-making.

Tech industry

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.

fromInc

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.

fromSocial Media Today

Marketing tech

Snapchat Launches New Report Series Looking at Gen Z in India

Marketing tech

What your dashboards reveal about channel performance - and what they miss | MarTech

fromHackernoon

5 years ago

Artificial intelligence

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

Marketing

fromModern Retail

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.

fromInc

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.

fromSocial Media Today

Marketing tech

Snapchat Launches New Report Series Looking at Gen Z in India

Marketing tech

What your dashboards reveal about channel performance - and what they miss | MarTech

fromHackernoon

5 years ago

Artificial intelligence

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

more#consumer-behavior

fromAdExchanger

2 weeks ago

Rockerbox's Attribution Journey | AdExchanger

Measurement without action is wasted. It's actually quite frustrating being a pureplay attribution company; you can see what's working and what needs fixing, but clients don't necessarily take your advice.

E-Commerce

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Marketing tech

#business-growth

Social media marketing

fromForbes

17 Ways To Showcase Client Success And Attract More Business

Effective storytelling of client success builds trust and attracts new business for agencies.

fromBusiness Matters

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.

Social media marketing

fromForbes

17 Ways To Showcase Client Success And Attract More Business

Effective storytelling of client success builds trust and attracts new business for agencies.

fromBusiness Matters

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.

more#business-growth

Social media marketing

fromAWeber

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

Sending emails at the right time significantly impacts open rates and engagement.

The best time to send emails falls between 9:00 AM and 11:00 AM in the recipient's local time.

5 signs your GTM is too risky and what to do about it | MarTech

"GTM failure isn't just missed revenue. It's stranded CapEx, bloated OpEx and irreversible opportunity cost... it's an existential risk."

Marketing tech

fromHarvard Business Review

Fixing Chatbots Requires Psychology, Not Technology

AI chatbots are essential for modern customer service.

85% of leaders are exploring AI solutions in customer service.

Media industry

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

Media industry

fromClickUp

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.

fromDigiday

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

Marketers' calls for more granular insights from retail media networks have reached a fever pitch as of late.

Marketing tech

fromThegistsports

For Soccer shares demographic insights on women soccer fans in the U.S. | The GIST

The first installment of For Soccer's 2025 series highlights the growing influence and cultural diversity of U.S. women soccer fans, offering valuable insights for marketers.

Soccer (FIFA)

#cmo

fromZDNET

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.

fromCMSWire.com

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.

fromZDNET

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.

fromCMSWire.com

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.

more#cmo

Google March 2025 Core Update Volatility Hits Hard March 20th - Maybe

Many of the tools are superheated this morning but it might be related to some tracking issues a number of the tools had over the past couple of days.

Marketing tech

fromZDNET

How to fix AI's fatal flaw - and give creators their due (before it's too late)

AI video and image generators have critical flaws that threaten their effectiveness and acceptance in creative industries.

#operational-efficiency

fromEntrepreneur

Work Smarter and Boost Sales with These Peak Season Tips | Entrepreneur

Planning and analyzing past sales patterns are crucial for success during peak business seasons.

Marketing tech

Data-driven decisions start with effective intake forms | MarTech

fromEntrepreneur

Work Smarter and Boost Sales with These Peak Season Tips | Entrepreneur

Planning and analyzing past sales patterns are crucial for success during peak business seasons.

more#operational-efficiency

Data-driven decisions start with effective intake forms | MarTech

Effective data collection begins with well-structured intake forms that significantly influence decision-making and operational efficiency.

The Drum

Ask The Drum simplifies information retrieval from The Drum articles using AI.

fromForbes