#media-collaboration

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fromExchangewire
1 week ago

Digest: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany

ITV has struck a new partnership with Disney, allowing Disney+ subscribers in the UK to access select ITV content while ITVX showcases a curated collection of Disney+ offerings. This collaboration includes cross-promotional content, enhancing viewer engagement by introducing 'A Taste of Disney+' on ITVX and 'A Taste of ITVX' on Disney+. Joe Earley from Disney highlights this innovative approach as a way to expose viewers to popular content across platforms.
EU data protection
Marketing tech
fromPodcaster News
2 months ago

Flightpath Selected By Impression.fm To Power Predictive Analytics Across Their Podcast Portfolio - Podcaster News

Collaborating with Flightpath, impressions.fm enhances its operational capabilities and revenue opportunities through data-driven insights.
fromBusiness Insider
3 months ago

The Knot wants to put a new twist on wedding reality TV: 'It's not about the stereotype'

Kiara Kempski, VP of consumer marketing at The Knot, stated, "there hasn't really been a lot of modern stories of couples and what it really means to get married and the impact that can actually have on your life."
Marketing tech
Media industry
fromwww.dw.com
7 months ago

Australia: New taxes to force tech giants to pay for news DW 12/12/2024

Australia plans to force tech companies to compensate local media for news links, aiming to balance the revenue disparity.
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