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5 days agoWhen News Becomes Entertainment; Check That Off The List | AdExchanger
Everybody wants the news, but they don't want it the news, if that makes sense. Audiences want updates, stories and insights, but they increasingly find them in places that look less like traditional journalism and more like entertainment or branded content. Streaming business news outlets like TBPN, Cheddar and even CNBC show how blurred the line between journalism and promotion has become. But if those platforms illustrate the gray area, Diaper Diplomacy shows what happens when news crosses fully into entertainment.
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