Marketing techfromEMARKETER1 week agoAs generative AI dominates marketer's minds, the metaverse is collecting dust70% of marketers consider generative AI the most important consumer trend, significantly outpacing the metaverse at 12%.
Marketing techfromDigiday1 month agoAd Tech Briefing: Disney and Mediaocean sound the death knell for the I/ODisney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.