#offline-conversions

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fromSearch Engine Roundtable
4 days ago

Google Ads Offline Conversion Uploads Bug

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. Google is aware of the issue and working on a fix. Prakash Chandra Durgapal posted about this on X the other day - he wrote: We are facing a serious issue with offline conversion uploads.
Online marketing
Marketing tech
fromThe Drum
1 month ago

Facebook lets brands target ads based on offline behavior

Facebook enables advertisers to build custom and lookalike audiences from offline conversion and store-visit data to re-engage customers and measure offline impact.
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