A crowd-sourced list of marketers' favorite TV ad formats right now
Addressable, data driven streaming ad formats like pause ads, standard 15s/30s, and personalized contextual placements accelerate the shift from linear TV to streaming.
Publishers aim to secure payment and control for AI use of their content through initiatives like CoMP, facing uncertain leverage with dominant AI companies.
Magnite Is Making Pause Ads Available To Buy Programmatically | AdExchanger
Magnite added programmatic pause ads to its SSP, available via ClearLine and third-party DSPs, deployable across CTV partners using the VAST framework.