They're both Android smartwatches with AI-powered health coaches, they have around the same battery life, brightness, and storage, and notably, they're the same price. Also: Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more Of course, you'll get different watch bands and different brand styles, with Google's watch being slightly bigger, but the bones of these devices are almost identical.
Fitbit's smartphone app has undergone several redesigns over the past two years, and now there's another big one coming in October, timed to the launch of the newly announced Pixel Watch 4. Launching as an opt-in review (an open beta), the design centers on Google's AI-powered Personal Health Coach, built with Gemini. The entire app has been rebuilt from the ground up with the new AI coaching feature.
While the features of the fourth-generation smartwatch are new, the price of the watch will stay the same, at $350 for the 41mm and $400 for the 45mm. The 41mm watch cases come in matte black with an obsidian active band, polished silver with a porcelain active band, champagne gold with a lemongrass active band, and polished silver with an iris active band.