#professional-branding

#professional-branding

The job market feels like you're constantly jumping through hoops and ambiguity. Is it a good idea to write a cover letter? Will the hiring manager even read it? Should you share that you have more than 20 years of experience on resume and risk looking overqualified? Or would that be seen as a good thing? Should you send your resume as a Word doc or a PDF? And there are a thousand other questions that no one seems to be able to fully settle on.

being obnoxious or shocking might please someone in another country who is sitting in their underwear liking a video, but it won't do anything to help close a deal. If I were a real estate agent [I'd look] at the top five, top 10 people who are actually selling and making money. They're not dancing on tables or doing those skits like whatever-her-name-is does in Tampa, said Ruiz, who has at least 500,000 followers on Legendary's Instagram, a highly viewed home tour YouTube channel.

Treating your CLE as an asset can reshape how you’re perceived inside your firm, with clients, and across the industry, positioning you strategically.

Leslie Danford, founder of Vitaminis, emphasizes that including elite brands like HBS and Bain in her LinkedIn headline has opened doors, serving as shorthand for credibility.

Aligning your LinkedIn profile with your true value transforms your online presence, significantly increasing your visibility and opportunities for new clients.