This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly through immersiion, iion's proprietary media buying tool, or via programmatic deals on their preferred DSP. Arkadium, a leading casual gaming publisher with over two decades in the industry, brings impressive scale and engagement to the partnership, with 1.2 million average daily active users spending 45 minutes per session across a portfolio of 300+ popular casual games including Word Wipe, Mahjongg, Spider Solitaire, and Block Champ.
For decades, public relations agencies controlled the gatekeeping process between brands and media. Companies relied on bloated retainers, traditional press kits, and personal connections to get coverage. But that model is fading fast. Today, anyone with an internet connection can leverage AI to create compelling press releases, distribute them on platforms like PRWeb, and pitch journalists directly-often faster, cheaper, and with more precision than legacy firms.
Digital advertising is at a pivotal moment. Traditional channels-social media ads, influencer campaigns, and even paid search-are facing diminishing returns, rising costs, and growing consumer skepticism. In contrast, publisher partnerships are on the rise, offering credibility, SEO longevity, and access to both human audiences and AI-driven discovery platforms. This strategic shift is not just about budget efficiency-it's about future-proofing brand visibility in a rapidly changing search ecosystem.