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Marketing tech
fromDigiday
3 weeks ago

How Mars decides where to spend its retail media dollars

Brands prioritize retail media networks that drive retailer-specific growth, provide first-party category data, and build top-of-mind awareness across channels.
Marketing tech
fromDigiday
1 month ago

Why Ace Hardware believes its RMN can be a late-stage competitor - without 'homegrowing anything'

Ace Hardware launched RedVest Media retail media network to capture late-mover advantages by offering onsite and offsite ad solutions, standardized measurement, and a plug-and-play tech stack.
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