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fromWorld Economic Forum
1 week ago

Sir Martin Sorrell

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, the tech led, new age / new era digital advertising and marketing services company for global, multinational, regional and local clients, and millennial-driven influencer brands. Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million 'shell' company in 1985 into the world's largest advertising and marketing services company.
Marketing
Marketing
fromBusiness Insider
3 months ago

Layoffs imminent at Martin Sorrell's S4 Capital ad group

S4 Capital's Monks brand is restructuring with layoffs to streamline operations and manage costs amid industry and economic pressures.
fromDigiday
4 months ago

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

Sir Martin Sorrell criticized WPP's consolidation efforts as a "disgrace" and expressed doubts about the company's future under current leadership. He suggested that WPP might be beyond saving.
Marketing
Marketing tech
fromDigiday
7 months ago

S4 Capital trades billable hours for outputs as AI redraws agency economics

AI is changing ad pricing models, emphasizing output-based compensation over traditional billable hours.
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