#search-partner-network

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#google-ads #invalid-clicks #ad-fraud #display-network #ai-max #ad-targeting #placement-reporting #ad-transparency
#google-ads
fromSearch Engine Roundtable
8 hours ago
Online marketing

Google Ad Network Invalid Clicks: Fraud vs Accidental

Google Display Network shows ~20% invalid clicks mostly accidental; Search Partner Network has >10% invalid clicks mostly sophisticated/fraudulent; PMax blends inventory weighted toward Search and some YouTube.
fromSearch Engine Roundtable
5 months ago
Marketing tech

Google Ads Full Placement Reporting For Search Partner Network (SPN)

Google Ads now provides site-level placement reporting for the Search Partner Network, showing exact SPN sites with impression and click data.
more#google-ads
Online marketing
fromSearch Engine Roundtable
5 months ago

Google Says AI Max Not Designed To Target SPN Inventory More

AI Max for Search is not designed to target Search Partner Network (SPN) inventory more aggressively than broad match; aggregated data does not show increased SPN targeting.
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