Employers are betting their next great job candidate is on TikTok
Companies use social platforms like TikTok, Instagram, and Snapchat to build employer brands and attract candidates by showcasing authentic employee experiences.
Dear employers: gen Z is watching you (and not just on LinkedIn)
Gen Z chooses employers based on authentic social content, favoring TikTok and Instagram and employee 'day-in-the-life' stories over polished careers pages.