fromExchangewire
2 days agoPentaleap and Teads Partner to Break New Ground in Programmatic Retail Media
"We're witnessing a shift in how retailers sell ad inventory," said Andreas Reiffen, CEO and Co-Founder of Pentaleap. "What was once impossible is now a reality: thanks to Pentaleap's industry-leading, lightning-fast ad serving technology, retailers can now run SPAs via RTB for the first time ever-turning onsite retail media into something truly programmatic."
E-Commerce