#take-rates

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#ad-tech-earnings #ai-in-advertising #revenue-growth-and-declines #platform-stickiness #adtech #transparency
Marketing tech
fromDigiday
3 hours ago

By the numbers: Ad tech's quarter of mixed fortunes

Most ad tech companies reported revenue growth, but three saw annual declines and raised questions about whether AI will reduce platform stickiness and take-rates.
fromThe Drum
3 months ago

AppNexus CEO: 'Let's change how the supply chain works'

It is arguably this dynamic that has denoted 2017 in the evolution of adtech, or the 'transparency debate.' Besides the brand safety question raised to much opprobrium earlier in the year, 2017's transparency debate has largely centered on 'take rates', aka the 'adtech tax', which refers to the money charged by each player in the programmatic supply chain throughout the course of a campaign.
Marketing tech
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