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Marketing
fromThe Drum
1 week ago

Is being the 'underdog' enough for Under Armour to arm itself against Nike & Adidas?

Under Armour is refocusing on product, storytelling, service and team—leveraging an underdog narrative and prioritizing core men's team sports and 16–24 athletes to boost awareness.
E-Commerce
fromModern Retail
3 months ago

Cashmere brand White & Warren embarks on a rebrand as it targets younger shoppers and digital sales

White & Warren is rebranding and expanding digital, product, and marketing strategies to attract younger customers and double net revenue through stronger e-commerce growth.
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