#think-different

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#apple #steve-jobs #advertising #apple-watch #analogue-watch #anniversary #design
fromCult of Mac
4 days ago

Today in Apple history: 'Here's to the crazy ones' who 'think different'

September 28, 1997: Apple debuts its iconic "Think Different" ad campaign. The television commercial aligns the troubled computer company with some of history's most celebrated freethinking rebels. The most famous tagline in Apple history, "Think Different" doesn't just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of CEO Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.
Apple
Apple
fromCreative Bloq
5 months ago

The original Apple Watch had an ingenious design twist

The Apple Watch's 10th anniversary prompts nostalgia for the original Think Different analogue watch, highlighting Apple's innovative spirit.
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