Marketing tech
fromDigiday
12 hours agoTikTok launches MCP server to let AI agents run campaigns
TikTok is enabling AI agents to plan, launch, and optimize ad campaigns through an MCP server and developer toolkit, reducing manual dashboard work.
First off, TikTok's adding "Auto-select" to its Smart+ process, which will scan your existing ads and eligible creator content from TikTok One, then recommend the best-performing creatives for your brand and campaign goals.
Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark real interest with consumers. As people change how they browse, shop, buy and interact with brands online, social media platforms are evolving along with them, favoring authentic content that builds a sense of real connection. For B2C brands to stay relevant and meet audiences where they are, it's essential to stay up on major shifts and developments in social media to understand how to best leverage or prepare for emerging trends.
Instacart is collaborating with TikTok on a program that will integrate the company's retail media network data into the platform's Ads Manager, the companies announced in a press release. Select CPG advertisers soon will be able to use Instacart data for targeting and measurement, and to enhance their shoppable ad formats. Instacart is integrating its purchase and grocery selection data directly into TikTok Ad Manager.