#top-of-search

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#local-inventory-ads #pinterest-ads #retail-media-networks #visual-search #advertising
Marketing
fromRetail Dive
3 days ago

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Pinterest introduces Top of Search ads, general availability of local inventory ads, and a Media Network Connect tool to link campaigns with media networks securely.
fromRetail Brew
1 week ago

Pinterest bets big on visual search, going after Gen Z shoppers

The centerpiece among the ad tools announced is Pinterest Top of Search ads, "now in beta across all monetized markets," according to the company. These ads land directly in the top 10 search results, where Pinterest's research shows 45% of clicks happen. With 96% of top searches on Pinterest being unbranded, the platform is pitching this ad tool as prime real estate for brands to snap up shoppers who are still deciding what to buy.
E-Commerce
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