Graphic design
fromBusiness Matters
1 day agoHow Aleksandr Loginov Is Redefining Design in the Age of AI
Recent design tools enable precise control, shifting designers' roles towards systems architecture and usability in creative production.
Yale came to me and said there isn't an overarching book about the history of printmaking; they wanted it to be about the printed image. There are a lot of books about printing-about the history of journalism or the history of books, the printing press and the printed word-but not so much about the printed image and its processes. So that was my challenge.
I designed this bag in the same way I designed everything else, so largely based on right angles, but perhaps a little more emotionally, more personally. Designing a handbag is undoubtedly different to designing a Braun stereo system, but I applied the same principles. It had to be functional, visually durable, and very aesthetic. Less, but better.
The ridges of eucalyptus bark, the geometries of shell formations, moss-covered trees, Indigenous grasslands and the hidden networks of fungi beneath the soil. These landscapes produce organic yet abstract patterns - natural systems that quietly shape the way we see and design the world around us.
The Architect Elevator is a metaphor-in reality, the company leadership may be sitting on the same building floor as you; my car metaphors could fill an entire book; and " Architecture is Selling Options " has become the anchor of many architecture keynotes. So, at least my world of architecture is full of metaphors.
A graphic designer that isn't limited to working in 2D, Ward Goes has been working in aluminium of late. His recent solo show in Rotterdam, Literally Anything, was full of things that moved beyond the screen or printed page, including some wonderful metal signage and archival storage. The exhibition at Alley Space was the result of the designer's decision to pursue more tactical investigations alongside his commissioned work at the start of 2025.
Infused with history, the slab cannot help but suggest the old West's frontier clichés, for such ephemera as classic wanted posters, political broadsides, cautionary warning signs, and more generic commercial applications. Cattivo is a brand-new 18-font family that, when used in any weight and size, cuts through nostalgic predictability and provides a welcome alternative to such popular Egyptian-style slab serifs as Stymie and Memphis.
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