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5 hours agoTech firm behind in-store ads at Currys and Iceland goes bust
Software company Stratacache announced its winding-up and appointed liquidators on Wednesday, according to insolvency filings. This comes only months after the US digital screen specialist partnered with budget supermarket giant Iceland to roll out cutting-edge sensor-based tech across its stores. The partnership saw Stratacache's "Walkbase" technology equipped to 766 of Iceland 's stores, which uses sensors to measure how many people see the digital advert.
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