Tech firm behind in-store ads at Currys and Iceland goes bust

"Software company Stratacache announced its winding-up and appointed liquidators on Wednesday, according to insolvency filings. This comes only months after the US digital screen specialist partnered with budget supermarket giant Iceland to roll out cutting-edge sensor-based tech across its stores. The partnership saw Stratacache's "Walkbase" technology equipped to 766 of Iceland 's stores, which uses sensors to measure how many people see the digital advert."

"Celebrating the deal, the supermarket said it established the "most advanced in-store media network in the UK," but Stratacache's insolvency now leaves Iceland's system at risk of meltdown. "With Stratacache's technology, we will be able to not only serve our customers better but also work collaboratively and openly with brands to make sure their marketing spend delivers results," Iceland's head of retail media, Adam Smith, had said."

"Stratacache recently announced plans to lay off staff as the Ohio-based firm battles rising tariffs, supply chain disruption and surging memory prices. The number of employees losing their jobs has not been disclosed, but it is below the 50 worker threshold at which a formal redundancy notification would be triggered, according to local news outlet Drayton Daily News. The firm was threatened with being struck off the Companies House register in March 2025, but this was rescinded the following April."

"PRN Retail Media, a company operated by Stratacache, provides digital media displays to FTSE 250-listed electrical retailer Currys. PRN also declared insolvency on Wednesday. The retailer partnered with PRN"

Stratacache, a software provider for in-store digital advertising, has declared insolvency and appointed liquidators. The company previously partnered with Iceland to deploy Walkbase sensor technology across 766 stores to measure how many people see digital adverts. Iceland described the rollout as the most advanced in-store media network in the UK, but Stratacache’s insolvency creates risk for the system. Stratacache also planned job cuts while facing rising tariffs, supply chain disruption, and higher memory prices. PRN Retail Media, operated by Stratacache and supplying digital media displays to Currys, also declared insolvency. Currys and Iceland’s in-store digital advertising infrastructure is therefore at risk of disruption.

Read at City AM