Marketing techfromDigiday2 weeks agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
fromDigiday2 weeks agoMarketing techDigiday+ Research: Marketers plan less upfront spending this year
Marketing techfromDigiday2 weeks agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
fromDigiday2 weeks agoMarketing techDigiday+ Research: Marketers plan less upfront spending this year
