#upfronts

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#tv-advertising
Marketing tech
fromAdExchanger
5 hours ago

Upfronts Day Two: Dancing And Data | AdExchanger

Data quality and measurement are central to TV advertising, with broadcasters emphasizing accurate Hispanic reach and performance proof to avoid “garbage in, garbage out.”
Media industry
fromVariety
2 weeks ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Marketing tech
fromAdExchanger
5 hours ago

Upfronts Day Two: Dancing And Data | AdExchanger

Data quality and measurement are central to TV advertising, with broadcasters emphasizing accurate Hispanic reach and performance proof to avoid “garbage in, garbage out.”
Media industry
fromVariety
2 weeks ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
more#tv-advertising
Media industry
fromAdExchanger
1 day ago

TelevisaUnivision's Upfront Pitch To Advertisers: 'We Get Hispanics' | AdExchanger

TelevisaUnivision is pitching sports, streaming, and culture to reach Hispanic audiences with exclusive rights and fast-growing ViX offerings.
fromDeadline
2 days ago

Targeted New Ad Campaign Frames Upfronts In New York As "Week-Long Metaphor For DirecTV"

Through a combination of outdoor placements, promotional teams on the streets and airline seatbacks, the distributor's advertising unit is plugging the company's multi-channel packages. (Watch a 30-second ad above.) The new campaign kicked off Sunday on flights to New York. Along with out-of-home presence on flights and screens around the city, it spans experiential activations, digital video, and ads across trade publications and social media.
Marketing tech
Miscellaneous
fromDigiday
5 months ago

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Tesco is expanding Tesco Media into a strategic retail media business—leveraging Dunnhumby data and upfront events—to drive brand growth, personalized messaging, and new revenue.
Marketing
fromDigiday
5 months ago

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

Q4 ad spend shows mixed signals as economic uncertainty and upfront commitments shift dollars, prompting publisher incentives and risking a softer Q1 2026 for the industry.
Media industry
fromAdExchanger
8 months ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
fromDeadline
8 months ago

Amazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth

Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.
Marketing
Television
fromDigiday
9 months ago

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.
US news
fromenglish.elpais.com
1 year ago

14 shows axed: The Equalizer,' Suits L.A.,' FBI: Most Wanted,' and others say farewell

Television series remain vital on free-to-air channels, despite the popularity of streaming platforms.
Media industry
fromAdweek
1 year ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
#tariffs
Marketing tech
fromDigiday
1 year ago

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
Marketing tech
fromDigiday
1 year ago

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
more#tariffs
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