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Marketing
fromThegistsports
22 hours ago

Partners of pro athletes offer organic, engaging marketing opportunities for brands and untapped potential in women's sports | The GIST

Partners of pro athletes drive brand engagement by reaching non-traditional sports audiences and creating untapped marketing opportunities, especially in women's sports.
Relationships
fromBusiness Insider
1 month ago

I'm married to an NFL player - life is not super glamorous

Life as an NFL wife involves some glamour and perks but is mostly ordinary, demanding, and sustained by close community with other players' partners.
fromwww.mercurynews.com
2 months ago

Claire Kittle, Kristin Juszczyk's new YouTube show follows 49ers season

With their show, they promise to give fans of football and of players' wives and girlfriends (sometimes known as WAGS) a look into what it's like to be part of such an enterprise. From home to away games, Kittle and Juszczyk will showcase everything from traveling and tailgating and give an unfiltered look into their lives with their family and closest friends.
National Football League
Relationships
fromInsideHook
2 months ago

What's in It for the WAGs?

Athlete partners face targeted harassment from fans, revealing problematic fandom and the increasing scrutiny that accompanies WAGs' celebrity status in modern sports.
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