According to nonprofit Lean In and McKinsey & Company's latest Women in the Workplace report, for the first time since the report began a decade ago, significantly fewer women than men are interested in getting a promotion at work. Compared to 80% of men in entry-level career stages, 86% in mid-career, and 92% of senior executives, only 69% of entry-level women, 82% in their mid-career, and 84% of female senior executives reported a desire to advance in their careers. The data was taken from 124 companies with 3 million workers, as well as interviews with 62 human resources executives.
Feminisation in this sense describes the central role played by gender in the transformations of work over the past decades, from the decline of conventionally masculine forms of work in heavy industry to the rise of the service economy and the problematic idea that women's participation in paid labour is a measure of gender equality. This critical use of feminisation makes visible the ways that contemporary capitalism exploits our ideas about gender.