Marketing techfromMarketing Dive2 days agoWPP Media launches AI-driven tool to push beyond ID-based targetingWPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
Marketing techfromExchangewire2 days agoDigest: WPP Media Unveils Open Intelligence; Paramount Reshapes StrategyWPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.
Marketing techfromDigiday2 days agoWPP Media launches its 'Manhattan project' tech solution into a crowded AI marketGenerative AI is increasingly central to marketing strategies despite public skepticism.WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
Media industryfromVariety1 week agoWPP Erases 'GroupM,' One of Madison Avenue's Most Influential NamesNBCUniversal, Disney, and Paramount no longer negotiate with GroupM, now replaced by WPP Media.WPP Media emphasizes data and relevancy in advertising strategies.